Straight Through Solutions is based in Sydney, Australia and has a proven track record of successfully developing solutions in Australia and across Asia. The company is 100% owned by its founders and executives.

A revolution in the Australasian Life Insurance market is long overdue. For too long:

• clients have had to jump through multiple hoops to get cover
• advisers and their clients have had to endure complex and cumbersome underwriting and completion processes
• life insurers have been bogged down with slow, paper-based processes that deter development of new markets and distribution channels

The ProductFoundry™ is a sophisticated, powerful platform that enables insurance companies to quickly and efficiently define complex insurance policies including the process, data, calculations and business rules to create a product catalogue for consumption by the end user. Straight Through Solutions has concentrated the business logic, product catalogue and underwriting in a rule set underpinned with FICO's Blaze Advisor Rules Management System, enabling extremely high performance.

Once a product is defined, the ProductFoundry™ then drives the process of applying for the products via the GeniusBan™ application suite.

Designed to give insurance companies a low-risk, rapid path to market, the GeniusBan™ application suite employ the latest Web technologies that enable a customer with a life protection requirement to be covered just as easily and conveniently as they would for car or home insurance.

The resulting solution turns the dream of having a 'One Touch' application form into a reality, dramatically improving the efficiency of adviser operations and enabling a quantum leap in customer service and satisfaction. A customer can walk in with a life protection requirement and walk out with a life protection policy.

• life companies can have a complete turnkey solution to reduce processing costs and to empower existing and new distribution channels
• intermediaries can revolutionise client service, expand revenue opportunities and return to making more sales rather than doing more administration
• clients can access simple, cost effective cover and have a refreshingly positive experience in putting that cover in place.

This solution is right here, right now!

Why not take a closer look?